How to Make a Banner: A Step-by-Step Guide for Creative Design

As we know, the most popular mode of promotion is digital advertising of a product. If not then let me tell you that it is something that attracts the attention of the audience as the digital promotion of any brand/product is easily visible to the audience on different social platforms. Nowadays using social platforms has become a habit of individuals which is why the social promotion of anything creates a big impact with time. For this, you need a platform that fulfills all your needs and that is Adobe.

For those who are new to making banners then here is the guide that will tell you all the things you need to do. You can make an effective banner to grab the attention of the audience. So here you are going to learn about how to make a banner. Your problem will be solved with the help of Adobe Express. A service that can help you to build strong digital advertising.

If we talk about banners then they come in different sizes and shapes. This is what makes it difficult to choose the best for your advertising. There are various sizes like 468×60 px (banner), 728×90 px (leaderboard), 300×50 px (mobile banner), etc. You just have to pick the right size of the banner for your product or brand. These sizes will help you understand how to design a banner according to your needs.

Banners are easy to make but only if you are clear about what is your goal. Once you are done with setting your objectives and choosing the right size of the banner then it will make your task easier. Are you confident now?

If not then no worries, this guide will help you to provide the phases so that you can make a proper banner for promotion. Scroll down and look for the steps and learn how to make a banner for advertising.

How to Make a Banner

As we discussed, making a banner involves some steps that you need to follow for how to make a banner. If you are not confident about how to make a banner for business then you must read the steps below and follow them. Trust me, after this, you will be able to make a perfect banner for business. Let’s learn how to create a banner.

Choose a Size

The first thing that you need to take care of is the size of the banner. This means that when you are making a banner for the promotion you need to learn what type of banner you are making. Once you have decided on the type of banner you can consider the size according to it and then finally start preparing it. This is the most important concern that you have to take care of while preparing it.

If you are using a tool then you just need to open it and search for the type of banner. It will give you the same measure panel to work on. This will make your work even easier. There are different templates and ideas on the tools so that you can make innovative banners for business ads.

Pick a Template

At times we lack creativity. This is the time when you can use the online banner-making tools so that they can help you in the selection of templates on Adobe. The templates are there to help you to just add the information in it. This will save you time and give a great outcome as well.

If you are not good at creatives then you can choose these templates and make a banner for a promotional event. Don’t you think that these tasks have made the work even easier? Not only this, they even include different categories so that you can get the designs according to them.

Personalize Your Banner

Once you choose the type of template for the banner then comes the other part. You need to personalize the banner according to the type of campaign. You are on the template now just make the template according to your choices and the essential graphics in perfect positions.

You can even add imagery and illustrations and put in some animation so that it can become even more creative.

Here are some suggestions that will help you to customize the banner. Just check out the pointers as they can help you get the perfect banner design:

  • Add images to your banner
  • Use attractive text and fonts
  • Try various color combinations
  • Include branded elements
  • Add transitions/animations

By adding all these things to your banner, you will be able to make a creative banner for your advertising. Just remember innovation is the key. It can help you to grab the attention of the audience. When you make a banner only then you can create the leads for the business.

Generate Multiple Sizes

Once you are done with the banner making then you can even resize it and make various variations for the banners. This option is given by different tools so that you can make things a bit easier. When you make the banner different variations it makes your work even more creative and reduces your efforts.

Export Your Banners

Are you done with the banner-making? Then what are you waiting for, export it. Just make sure that you are satisfied with the design and everything is up to the mark. Once you are done with all these things then you can export and download the banner.

If you made a static design, then we suggest you go with the PNG, JPG, AMP, HTML, or static GIF. Now, for animated banners, choose between AMP, HTML, MP4, or animated GIF.

Not only this, each export type comes with other options like reduction or scale. For the HTML layout, they even allow you to estimate the file size before you download them to ensure that it meets your requirements.


So, I hope that you think that banner-making is not a tough process. You can simply make the banner if you have the right knowledge about it. Trust me banner designing is simple, follow the steps for how to make a banner that has been discussed above and see the results yourself.

Making a banner for advertising purposes becomes very easy when you have various options to choose from. So, are you ready to show your creativity and make some innovative designs for the banner with Adobe?

So, what are you waiting for? Open your creative tool and start designing your perfect banner. I am sure that you will be able to get the desired results for your business and put a strong emphasis on the entire market.

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