Americans love their sports teams. Whether it’s the NFL, NBA, MLB, or NCAA, fans bleed their team colors and rep their squad’s logos proudly. If you are part of a sports promotion or media company, you know the importance of fan engagement and spirit. Offering merchandise is key to promoting a sports event, and the right ones can take you a long way ahead.
So is long sleeve t-shirts the right kind of merchandise?
In many ways, it definitely is one of the right picks to be part of your promotional product lineup.
- They are versatile
- They can be procured at steal prices from the right supplier
- They can be customized in a lot of ways
- They can have useful fabric-specific features
- They are popular year-round
- They offer value in more ways than one to the recipient
- They are particularly preferred in Spring
But before we get into the details, here are a few pointers to keep in mind to make any merchandise impactful enough to meet your expectations.
Finalizing The Product Lineup
When promoting a brand or an event through merchandise, it’s crucial to pick the right kind of products to impress the target audience. Obviously. The key is in making sure the items are diverse, offering something for everybody. It can have branded apparel, mugs, caps or even backpacks and wallets.
Consider this before you begin.
The market value for licensed sports merchandise can reach close to $50 billion by 2027.
So the opportunity is evident. As long as the marketing is efficient, hitting a home run with the merchandise should be very much within reach. It may seem strategic to focus on a few items to create a campaign around. But the best bet is to market the one that has a high demand. Apparel and headwear are at the front when you think about it. They offer more value than most other products for sports enthusiasts.
Highlighting The Brand
This involves logo placement, colors and design that can make a wider audience look at the products in awe, translating to bigger sales. Bayern Munich got it right back in 2021 when they sold over 3 million t-shirts in Europe alone. Big leagues like the NY Giants have always had great success selling their jerseys and caps.
The common factor here is how well these brands got themselves highlighted in their merchandise while offering value.
The idea is to place the brand on the right colors and on the right product so the audience will be impressed on sight.
Simple Designs Work
When it comes to sports, it is important to keep the merch inclusive and appealing to various demographics. Both youngsters and adults should be able to recognize it, which calls for minimalistic but catchy designs that draw attention to the already attractive product.
Considering the aforementioned points, let’s see how long sleeve t-shirts can work their magic.
The Benefit Of Long Sleeve Shirts
Flexible Real Estate – With long sleeves, you’ve got ample space for logos, names, numbers, slogans and more. Get creative with sleeve and chest designs to highlight different players, events, or inspirational mantras.
Layer-worthiness – Sports fans want gear that’s comfortable and functional for game day. Long sleeve tees fit the bill, ideal to wear on their own or under jerseys and hoodies. Offer shirts in team colors for a spirited look.
Relevance – While short sleeve tees work for summer, long sleeve styles expand your merch possibilities into spring, fall and even winter. Keep fans repping their teams proudly all season long.
Value Add Opportunities – Purchasing long sleeve shirts wholesale nets you more savings, a portion of which you can pass along to fans by offering affordably priced sports merch.
Any Fit & Size – Long sleeve shirts from reputed suppliers come in top notch quality. You can easily choose an apparel brand and sizes to suit anyone. Tri-blends ensure comfort while other materials bring in breathability and moisture-wicking.
Expanded Appeal – Beyond die-hard sports nuts, long sleeve tees also draw in casual fans. Their styling makes them wearable in everyday life.
Wholesale long sleeve tees are just one important piece of your merchandising playbook. But they’re a proven way to drive fan engagement for your favorite American sports leagues, teams, and events.
As legendary Green Bay Packers coach Vince Lombardi said, “Individual commitment to a group effort – that is what makes a team work.”
Give your fans the apparel and merch to display their commitment proudly.
Before you leave, here are a few styling tips that may come in handy.
- Focus on team color schemes and accent shades that pop.
- Spotlight players’ numbers, names, or slogans on the sleeves.
- Use distressed prints and vintage washes for a worn-in vibe.
- Consider tri-blend fabrics for softness – a poly-cotton-rayon mix.
- Add hoods and pockets for extra coziness and function.
There will be a lot of opportunities to score merchandising wins. Prep your game plan with wholesale long sleeve shirts ready for the fans and the craze. Keep your branding fresh, your designs creative, and the spirit pumping with the right kind of merchandise. Depend on suppliers that promise better savings.
And remember not to neglect how marketing can get the word out on custom merch better.
