Making a strong first impression with potential clients is crucial. Even in today’s digital world, a well-designed printed brochure can be an impactful tool for introducing your business. Unlike a website, a brochure placed directly in their hands makes your business services harder to ignore and more likely to be remembered.
A brochure allows you to highlight your unique expertise and continue the conversation long after an initial meeting ends. For businesses selling services to other companies, an informative booklet builds trust and shows you are reputable. Read on to learn more about how a brochure can effectively showcase what your business offers.
- Make A Cover That Grabs Attention
Use visually striking imagery, your logo, and a short phrase to make people curious. Have a big, bold headline to make readers curious about your offer. Keep it short – 10 words or less. This makes them want to learn more.
Thinking of a cover that will not only catch attention but also represent your brand is challenging. You may get inspiration from a brochure design agency on how they effectively incorporate brand values just by looking at the cover.
- Attract Attention With Interesting Text
Get readers intrigued to keep reading by asking a question on the cover and answering it inside. Or start a headline on the cover and finish it in the brochure content. Things like ‘Learn how we can help you [finish on inside] …’ Make them excited to read more.
- Set The Mood With Color
Select colors that match the mood of how you want consumers to see your brand. Bright, fun colors for energetic brands. Neutral or muted colors for serious brands. Pick shades that represent your business personality and the emotions you want people to feel.
- Use The Right Font And Size
Pick fonts that are easy to read so the story flows well. Fancy scripts can make text hard to understand. Choose a font style that fits your brand and message.
Use big text sizes for important stuff and smaller sizes for details. This makes key information stand out while helping readers understand easily.
- Use White Space Strategically
You don’t need to fill every bit of space. Carefully place empty blank spaces around pictures or text you want readers to notice most. Reduce clutter and extras. Let the blank space highlight the important stuff.
- Add Boxes And Lines To Direct Attention
Use colored boxes or divider lines to call attention to key details you want readers to find. Group related information together in boxes to make it easy to see. Add enough to guide readers but not so many that it gets confusing.
- Fold Pages To Set The Reading Pace
The way pages fold controls how fast readers go through information. Concertina folds slowly to reveal one section at a time, which is suitable for lots of info.
Trifolds place the bulk of info on the middle page, with beginning and ending pages used for introducing or summarizing. Folds make lots of details less overwhelming.
- Bring Brand To Life With Photos
Relevant, eye-catching pictures help explain ideas better than words alone. Use 2-4 pictures showing real situations and people. Too many pictures may overwhelm readers. Let pictures explain key ideas faster than text.
Tips For Writing A Brochure
Now that we know the elements of effective brochure design let’s learn how to write a brochure that draws customers in.
- Choose an appealing structure. Organize content logically, starting with a striking cover, initial impactful pages, and a clear flow to hook readers.
- Pick a compelling topic. Identify a topic that grabs your audience’s attention because it relates directly to their interests or challenges. You could promote a product/service that makes their lives easier or provide insider expertise on a subject they want to master.
- Differentiate your brochure. Research competitors, but make your brochure stand out by adding unique perspectives, custom research, interactive media, and engaging copy.
- Use relatable language. Avoid jargon, speak your audience’s language, and consider multiple versions for different groups. Use plain, direct language and get to the point quickly.
- Highlight benefits. Focus on how your product/service benefits customers rather than features.
- Personalize content. Include details tailored to your audience’s specific interests and challenges.
- Add a call to action. Give readers a compelling reason to contact you, like a special offer.
- Proofread thoroughly. Check spelling, grammar, logic, links, rich media, and ease of reading.
Conclusion
Creating an effective brochure takes thoughtful planning, engaging copy, and strategic design. By following these tips on crafting attention-grabbing covers, using relatable language, highlighting benefits, and structuring content in a reader-friendly way, you can produce a brochure that informs and persuades.
With a well-crafted brochure that speaks directly to customer needs, you can turn interest into sales and showcase why your business is the right choice. Applying these best practices can make your brochure an efficient tool for improving your customer base and achieving your marketing goals.
